Senior Discovery Tours needed help revitalizing their previous travel rewards program that had failed within their customer base. We had the idea to add different tiers within the program, offering different levels of rewards. This gamified the program and encouraged travellers to take more trips in order to increase their rewards. The "trailblazers" black tier is an invite-only list, and has the luxury feel to match. We also created a referral program, and a club loyalty program.